Since 2018, the Mind Health site has been analyzing the traffic figures for professional health sites, collected by the ACPM. For the year 2020, vidal.fr trusts the first place of the ranking with an average of 6.3 million visits per month.
Adapt its contents to the COVID-19.
If vidal.fr remains the leading professional health site, it is mainly thanks to its responsiveness. The arrival of the COVID crisis in March 2020 has led to changes, both on the side of users, but also on the side of Vidal.fr, as Thomas Van Gorkum, Director of Digital Development at VIDAL, points out:
"Starting in February-March, we saw a decrease in the number of visits, but an increase in the audience, i.e. the number of individuals. More people came to look for information", he analyzes.
As a result, vidal.fr has adapted its offer with content that meets the needs of professionals during the crisis: "We set up a news feed by switching to a daily newspaper that dealt with points relating to COVID-19: diabetes and COVID-19, management of high blood pressure and COVID-19, advances on the virus ... ", develops Director of Digital Development. says the Director of Digital Development.
In addition to the written content, the site has also set up VIDAL Live: a series of videos broadcast live on the platform, then available in Replay, which gives the floor to experts on a given subject.
56% of total traffic
With an average of 6.3 million visits per month, vidal.fr is clearly ahead of Lequotidiendumedecin.fr (1.4 million visits per month) and Infirmiers.com (1.23 million).
In this study, Mind Health focused on the five main publishers: VIDAL Group, Profession Santé, Global Média Santé, JIM SA and L.E.N Médical/Axis Santé. The site notes that vidal.fr represents 56% of total traffic in the health professional category.
Moreover, Mind Health underlines that search engines are the first source of traffic of vidal.fr (80,27%), but that nearly 17% of its visitors connect directly to the site. A success that should develop on social networks from 2021.